Rue Blanche, based in Brussels, has been designing clothes for everyday living since 1987. This sophisticated and creative brand aims to create the 'ultimate garment' that is always appropriate, stylish, and modern. With bold colors, soft materials, and timeless cuts, their collections reference past influences that remain relevant today.

Relaunched in 2017, Rue Blanche is now led by Marie Chantal Regout's daughters, Astrid and Aude, who are redefining the brand with their youthful perspective. While constantly inspired by the vibrant arts scene, they continue to uphold the brand's values and philosophy. Rue Blanche takes pride in creating beautiful garments that stand the test of time, both in aesthetics and quality.

Using sustainable materials and methods, their love-forever pieces are designed to work seamlessly in any wardrobe. With attention to detail, considered cuts, and a sense of fun, Rue Blanche brings warmth and soul to contemporary womenswear. Their collection includes elegant dresses and shirts, modern trousers, staple tees, and long-lasting knitwear, using only the finest cashmeres, merino wools, silks, and cottons.

With shops in major cities in Belgium and distribution in over 70 multi-brand stores worldwide, Rue Blanche is a brand that offers uncomplicated designs focusing on relevance and timelessness. Discover their versatile and functional pieces to enhance your personal style