Rufruf is a pet-food brand focused on supporting dogs’ health and well-being through tasty recipes made with fresh ingredients. Its range includes dry food, canned meals and meat-based treats, available through its online shop. The company says its foods are prepared gently with fresh meat, offal and vegetables, and avoids inexpensive fillers such as wheat, soy and corn. Its dry recipes are enriched with selected probiotics and herbs, which Rufruf presents as supporting digestion, immunity and dogs’ overall well-being. Canned meals combine pieces of meat with bone broth, fruit and vegetables, while treats are made from meat without unnecessary additives.

Rufruf aims to offer an appealing alternative for dogs that are selective eaters, while placing emphasis on ingredient quality and nutritional value. The brand reports that more than 40,000 dogs enjoy its products and displays a 4.9 out of 5 customer rating on Heureka.sk. Customers can also find information about its food, ordering and delivery, loyalty benefits, and programs for breeders and canine professionals.