Rujuta Sheth is a New York City-based brand that offers a unique collection of clothing and accessories. The brand was founded by Rujuta Sheth herself in 2015, drawing inspiration from her Indian heritage and the diverse cultures and landscapes she encounters during her travels. Growing up in India, Rujuta was surrounded by skilled artisans, weavers, beaders, and embroiderers, and she naturally returned to tap into their creativity and craftsmanship when she launched her namesake line.

The Rujuta Sheth collection beautifully combines traditional techniques with modern silhouettes, using organic and handwoven textiles. Sustainability and longevity are at the core of the brand's design, production, and wearability. Rujuta is committed to making conscious decisions and striving towards becoming a fully sustainable brand.

The brand primarily uses natural materials, many of which are created by hand, and incorporates century-old techniques. By supporting Rujuta Sheth, you are not only getting high-quality, ethically-made products, but also contributing to the creation of jobs and opportunities for skilled men and women