Rukakeskus Ltd

RukaStore is the retail store and online shop of Rukakeskus Oy, serving visitors looking for clothing, footwear and equipment for outdoor activities throughout the year. Customers can browse the online selection, order products for home delivery or buy in advance and collect them at a store in Ruka. The physical shop offers the full RukaStore range.

Its products cover alpine skiing, snowboarding, cross-country skiing, hiking, running, cycling and other outdoor pursuits. Shoppers can find skis, snowboards, boots, helmets, goggles, bindings, poles and protective gear, alongside footwear and clothing for women, men and children. The range also includes bags, backpacks, sports sunglasses and RUKA Collection apparel. Selected skis and snowboards can be tested before purchase, with brands such as Burton, Nitro, Salomon and Black Crows represented in the test selection.

RukaStore also offers Rukakeskus gift cards, accepted at its stores and other participating Rukakeskus services, including rental shops, ticket sales, ski school and Ski-Inn accommodation. Customers can join the loyalty programme for news, event updates and member offers.