Lazada

**Brand Description for Lazada**

Lazada Group, founded in 2012, stands as Southeast Asia’s foremost eCommerce platform, delivering unparalleled access to a vast marketplace across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a member of the Alibaba Group since 2016, Lazada leverages cutting-edge technology to enhance the shopping experience for millions. With a commitment to innovation, the platform connects consumers with an extensive array of products and brands, creating a go-to destination for both shopping and entertainment.

Lazada’s core offerings include LazMall, which hosts over 32,000 leading international and local brands, ensuring product authenticity and quick delivery. Additionally, the Lazada Marketplace enables retailers to reach a broad customer base supported by robust logistics, secure payment options, and customer care. The cross-border business also facilitates access to global brands for Southeast Asian consumers, with prompt delivery powered by Alibaba’s logistics expertise. By 2030, Lazada targets to serve 300 million customers, continually pushing the boundaries of eCommerce.