Rural Outreach Africa (ROA) is a brand committed to empowering rural communities in Africa. Founded in 1985 by Professor Ruth Oniang'o, ROA seeks to address the challenges of food insecurity, poverty, and child malnutrition prevalent in sugarcane-growing areas in Western Kenya. ROA offers a range of programs and interventions to improve the lives of rural communities.

These include advocacy, innovating rural smallholder farming, nutrition and food security initiatives, water and sanitation projects, and women engagement programs. ROA also supports schools through various interventions and conducts research to inform its work. With a strong focus on community empowerment and sustainable development, ROA has achieved remarkable success.

It has mobilized resources, leveraged local capacity, and established partnerships to create tangible changes at the grassroots level. ROA's participatory approach, based on human dignity and mutual respect, has transformed the lives of many rural families, fostering long-term development and restoring hope. By empowering communities, securing partnerships, promoting value-driven innovation, and working in close collaboration with various stakeholders, ROA is driving positive change in rural Africa and contributing to the continent's overall growth.

The brand's mission is to create a healthy rural community that enjoys an active and dignified life, with access to resources and the ability to contribute to the development of families, communities, and the nation