The National Center for Rural Road Safety is a premier hub for training, resources, and technical assistance aimed at driving rural roadway fatalities to zero. With a mission to develop and share multidisciplinary rural road safety training, resources, and assistance, the Center is committed to fostering collaboration and responsiveness. They offer a range of products and services to help address the unique challenges faced by rural road users, including training webinars on countermeasures and rural-specific challenges.

The Center also emphasizes the importance of speed management and safe speeds, providing insights on incorporating speed countermeasures into local road safety plans and building a culture of safe driving. Additionally, they offer technical assistance and resources on various topics such as communicating safety, funding, and rural modes. With a dedicated team and partnerships with federal agencies, the National Center for Rural Road Safety strives to empower transportation agencies and make immediate improvements on rural roads for the benefit of all road users.

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