Ruru Tagua Jewels is a brand that offers exquisite jewelry designed for strong, inspiring, and empowered women like you. Our exclusive designs feature the star element, the Tagua seed, also known as vegetable ivory. This seed, with its strength and versatility, becomes the magnificent accessory that we have created for you. By choosing Ruru, you not only get beautiful jewelry but also support artisan women from Ecuador and choose a sustainable alternative for the environment.

Our brand's first collection, Raíces (Root), represents the foundations of our philosophy. Each jewel in this collection symbolizes interconnection, the link between two elements that strengthen and complement each other. Let yourself be carried away by the vibrant colors that recall the earth, the core, and the origin.

At Ruru, we have a passionate team led by Nelly Astudillo, the CEO and founder, whose determination and artistic vision have shaped our brand. Samira Yances, the co-founder and designer, brings her social responsibility and international expertise to promote Ecuadorian talent. Samantha Yances, also a co-founder and designer, adds her culinary creativity and attention to detail to create unique pieces.

Welcome to the Ruru family, where we believe that one's life has value as long as they attribute value to the lives of others.