Ruschin & Co. Diamonds

Ruschin & Co is a private fine jeweller based in Illovo, Johannesburg, specialising in bespoke jewellery, natural diamonds and engagement rings. Led by jeweller Gavin Ruschin, who has more than 20 years of experience, the business guides clients through each stage of creating a personal piece, from the initial conversation and diamond selection to design and handcrafting. Jewellery is made by expert craftspeople in the company’s own Illovo workshop.

The collection and bespoke services include rings, bracelets, necklaces and earrings, with designs developed in collaboration with clients. Gavin helps customers understand diamond choices and refine details such as proportions and style, while remaining their point of contact throughout the process. Ruschin & Co also offers private consultations in person at its Illovo studio or virtually, and discusses affordability, payment options and jewellery insurance.

Alongside its jewellery services, the company publishes practical guidance on diamonds, design, care, proposals and wedding planning. Its approach centres on personal attention, considered advice and creating meaningful pieces to mark important moments.