Ruse is a browser-based AI prank call service designed to help people create personalized, interactive phone pranks for friends. Users select a scenario, enter a friend’s name and phone number, and can add details to tailor the setup. Ruse then places a real call to a supported US or Canadian number, where a live AI character responds to the recipient rather than playing a prerecorded recording.

From a supported mobile or desktop browser, the person setting up the prank can listen to both sides of the conversation and guide the AI in real time by providing a private clue or typing an exact line. Scenario options include fictional situations involving a wrong number, a disputed car accident, a secret admirer, tech support, and other comic misunderstandings. Ruse says each account includes free prank calls, with no subscription or payment card required.

The service also provides information about how it works, safety, privacy, terms, refunds, and support, and offers a way to block future calls to a number