RWIFO is a prominent brand that focuses on promoting Caribbean culture in Rochester and its surrounding areas. With a mission to create cultural awareness and foster a strong Caribbean community, RWIFO offers various products and services to achieve its goals. One of their key offerings is an annual Caribbean Festival called Carifest, which provides an immersive experience into the vibrant Caribbean culture.

This festival features a captivating costume parade, showcasing the traditional carnival spirit, complete with flamboyant costumes and lively music. The parade takes place in Downtown Rochester, starting at Liberty Pole Way and continuing down Main Street. In addition to organizing events and festivals, RWIFO also places a strong emphasis on education and youth empowerment.

They offer scholarships to college-bound minority students, with over $90,000 awarded to deserving recipients thus far. By working closely with young people, RWIFO ensures the preservation and promotion of Caribbean culture. Join RWIFO in celebrating diversity, creating connections, and embracing the richness of Caribbean heritage