RUNWITHIT Synthetics (RWI) is a technology company that helps decision-makers address complex challenges and plan for uncertain futures. Its people-centred synthetic modelling combines data, artificial intelligence, and high-fidelity visualization to show how decisions may affect people, places, and systems before those decisions are made.

RWI’s HoloDeck platform creates live, six-dimensional Synthetic Twins: dynamic digital representations of real environments that incorporate context, time, and simulated populations. Models can include buildings, roads, utilities, weather, and people. By adjusting variables and observing outcomes, organizations can explore scenarios and use quantified insights to reduce risk, evaluate options, and support more resilient and inclusive planning.

RWI serves a broad range of sectors, including transportation, energy, critical infrastructure, health, regional development, urban design, climate resilience, disaster preparedness, policy, and Indigenous data sovereignty. Its work includes assessing infrastructure investments, exploring evacuation strategies, evaluating policy impacts, and improving public services. Through RWI Labs and its partnerships, the company advances synthetic intelligence and modelling for organizations seeking practical insight into interconnected challenges.