Ryders Up creates the 360GT, a horse-motivation product designed for riders across several disciplines, including eventing, show jumping, and racing. The brand also provides a youth option, with ordering information organized by discipline to help customers find a suitable choice. Developed by experienced horsemen with safety in mind, the 360GT primarily motivates horses through sound, offering what Ryders Up describes as gentle, effective motivation for riders who care about their horses.

Each product is handcrafted to the customer’s specifications using top-quality materials, including waterproof, shock-absorbing foam and strong, lightweight fiberglass. This combination of customization and durable materials is central to the brand’s offering. Ryders Up is based in Saratoga Springs, New York, and provides information about ordering, shipping and returns, and its products through its website.

Its focus is on offering riders a discipline-specific, thoughtfully made tool for motivating horses, with design informed by practical experience and attention to safety