Rypl is a Facebook comment management platform that connects to Pages and ad accounts through the official Meta API. When a comment lands on an ad or post, the system reads the ad creative, the comment thread, and the specific question, then writes a reply that matches your brand voice. Spam gets hidden automatically. Comments with buying intent get flagged for your team. Most social media tools rely on keyword rules and manual replies. Rypl understands what people are actually asking and responds with specific answers pulled from your product data. No templates, no keyword matching, no moderation queues.

Facebook ad comments are one of the most overlooked conversion levers in paid social. The average brand replies to fewer than 25% of comments. Response times sit between 4 and 12 hours. Every unanswered product question is a lost customer visible to everyone scrolling past your ad. Unanswered comments also reduce algorithmic reach and push CPMs up over time. Rypl brings response time down from hours to under 30 seconds and reply rate up to 100%.

The platform serves e-commerce brands, performance marketers, media buyers, and social media agencies running Facebook ad campaigns at scale. Core features include context-aware auto-replies in your brand voice, spam moderation with sentiment detection and keyword pre-filtering, automatic classification of purchase and support signals, and knowledge base integration that lets replies reference your product catalog, pricing, and FAQs. All Facebook Pages are managed from one dashboard with full coverage around the clock.

Plans start at $19/month with flat-rate pricing. No per-user fees, no per-comment charges, no surprise bills when a campaign goes viral.