バースデイ@しまむらグループ

Birthday is a specialist baby and children’s retailer from the Shimamura Group, aiming to provide a satisfying shopping experience from pregnancy and preparation for childbirth through the years of raising children. Its range covers newborn essentials, baby and toddler clothing, children’s and junior apparel, accessories, seasonal goods, maternity and birth-preparation items, and parenting supplies. Families can also shop for practical equipment such as strollers and child car seats.

Birthday offers products through its stores and online store, with store search, current flyers, special features, and an online product catalogue available through its website. The brand also provides a birth-preparation guide and information about customer services. Its original brands offer a variety of styles, from playful Scandinavian-inspired designs and French-inspired clothing to everyday wear and hard goods designed to support parenting. Birthday shares updates and product features through its official app and social media channels, including Instagram, TikTok, X, and LINE. As part of the Shimamura Group, Birthday focuses on meeting the changing needs of families as children grow.