SAADA is a brand that harnesses the power of stories to foster a sense of belonging for over 5. 4 million South Asian Americans. With a mission to document, preserve, and share the stories of this vibrant community, SAADA has spent 15 years curating an extensive collection of over 5,200 items, making it the largest publicly accessible archive of South Asian American stories.

Through their website, SAADA has welcomed more than 1. 1 million visitors from all around the world, who have explored the digital archive and engaged with 161 original essays about South Asian America in their online magazine, TIDES. Additionally, SAADA has delivered 141 presentations and events across the country, showcasing the rich cultural heritage of South Asian Americans.

But SAADA doesn't stop there. They also offer a range of experiences such as books, fellowships, walking tours, and merchandise, along with collaborations with artists to further celebrate the community. Whether you're an educator, a family historian, or simply passionate about South Asian American stories, SAADA provides a multitude of resources to dive into this captivating world.

Support SAADA's mission of creating belonging and understanding by exploring their website, shopping, or making a donation