Safak Store is an online shop offering a broad mix of consumer electronics, fashion, home goods, and lifestyle products. Its catalog features devices and accessories such as smartphones, televisions, speakers, headphones, cameras, virtual reality headsets, and gaming controllers, alongside appliances including a front-load washer. Shoppers can also browse clothing, sneakers, sunglasses, backpacks, and duffle bags, as well as furniture, books, and kitchen products.

The site highlights new arrivals, featured items, and limited-time deals, with some products shown at discounted prices. Product listings include prices, customer ratings, availability information, and seller details; many identify İzmir 35 Mağazası as the seller. Customers can add available items to their cart, save products to a wishlist, compare options, or select product variations where offered.

Some listings are marked out of stock, and the site also provides an option to purchase certain items on Amazon. Safak Store presents a varied shopping experience, bringing practical everyday goods and popular electronics together in one online marketplace