SAFE (Safe Food Advocacy Europe) is an independent organization dedicated to ensuring the safety of food products and protecting the health and concerns of European consumers. With a mission to address the lack of clear and honest information about food labeling, SAFE aims to provide consumers with detailed knowledge about the contents and potential risks associated with the products they purchase. By championing for transparent food legislation, SAFE strives to make sure that consumers can confidently trust that what they are buying is safe.

Founded in January 2015 in Brussels, SAFE actively works towards its mission through various actions, projects, and campaigns. The organization conducts proper and reputable research to support its advocacy efforts and promotes the importance of independent and unbiased information in the EU food safety system. SAFE's website offers insights into their mission, priorities, activities, and latest news, as well as information about their members.

SAFE is financially funded by the European Union as part of the ESF+ Operating Grant, but its views and opinions expressed are solely those of Safe Food Advocacy Europe. Overall, SAFE is committed to empowering consumers with knowledge and promoting food safety in the European market