Safe Life is a global provider and growth partner focused on automated external defibrillators (AEDs), safety training, first aid, and related services. Founded in 2019 with the mission of saving more lives, the company works to make life-saving technology accessible wherever cardiac emergencies may occur and to help communities prepare to respond.

Rather than operating through a single centralized business model, Safe Life invests in and partners with AED, safety training, and first aid companies. Through acquisitions and long-term partnerships, it provides entrepreneurs with resources, networks, operational expertise, and shared best practices to support growth. At the same time, the group emphasizes local leadership and preserving each partner’s identity, people, and culture.

Safe Life also supports the aftermarket services and maintenance that help keep AEDs ready for use. Starting in Scandinavia, the group has expanded its presence across Europe, North America, and Asia. Its work serves individuals and organizations seeking to be better prepared for emergencies.