Lofty

Lofty is an all-in-one technology platform designed to help real estate professionals generate leads, manage relationships, and close more deals. Its tools serve individual agents, teams, brokerages, and lenders, bringing customer management, marketing, websites, and artificial intelligence together in one system. The platform includes a real estate CRM, customizable IDX and hyperlocal websites, mobile apps, transaction management, and back-office services. Automated Smart Plans nurture leads through email, text, calls, and direct mail, while advertising services help businesses reach prospective clients across channels such as Google, Facebook, and Microsoft.

Lofty’s agentic AI tools support everyday work, from qualifying leads and booking appointments to identifying potential sellers and managing social media. Users can also access a power dialer, social marketing tools, a WordPress IDX plugin, and integrations with other business technology. For brokerages, Lofty offers implementation support, onboarding, data migration, and ongoing phone and email assistance. The company also provides training, educational resources, and customer success programs to help real estate businesses adopt and use its platform.