SAFLEC (South African Footwear & Leather Export Council) is a prestigious brand that represents and promotes the South African footwear, leather, handbags, belts, and allied industries in international markets. They aim to facilitate the growth of exports of South African manufactured products, including leather footwear, handbags, belts, and associated products, thereby increasing the number of exporters. SAFLEC ensures that its members align with the International Labour Organisation rules and regulations by encouraging them to register with the National Bargaining Council of the Leather Industry.

The brand also focuses on nurturing and supporting emerging companies by outsourcing components to them and exposing them to international standards and requirements. In collaboration with eThekwini Municipality, SAFLEC has established the eThekwini Footwear and Leather Cluster to empower local manufacturers with the skills and competencies needed for manufacturing growth and export development. This project offers numerous benefits to regional manufacturers.

SAFLEC's team consists of experienced professionals in the industry, including a chairman, vice chairman, executive director, and board members, who contribute to the brand's success. With SAFLEC, South African footwear, handbags, and belts have the opportunity to reach a global audience while maintaining international quality standards