Safran Retail is a Serbian footwear and accessories retailer operating an online store and physical retail locations. Its range serves women, men and children, with styles for everyday wear, comfort and more formal occasions. Women’s footwear includes trainers, heels, moccasins, leather shoes, boots, sandals, slippers, ballet flats and espadrilles. Men can shop for leather footwear, shoes, moccasins, sandals, trainers and boots, while children’s collections include sandals, shoes, boots, trainers and ballet flats. The store also offers handbags in various sizes and styles, suitcases, socks, bag charms and shoe accessories.

Customers can browse new arrivals, recommended products and discounted items, with online ordering available through the website. Product listings include options such as leather footwear and bags made from different materials. Safran provides free delivery on orders over 5,000 Serbian dinars and publishes information about payment, shipping, returns and how to shop. The company is registered in Zemun, Belgrade, and offers customer support, a newsletter and details about its store locations.