Lazada Group, founded in 2012, is Southeast Asia’s premier eCommerce platform, featuring a strong presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. It connects this diverse region through advanced logistics, cutting-edge technology, and secure payment systems. As a regional flagship of the Alibaba Group since 2016, Lazada leverages Alibaba's technology infrastructure to enhance its services.

Lazada offers a comprehensive range of services designed to meet the needs of both consumers and sellers. Its LazMall platform, launched in 2018, is the largest virtual mall in Southeast Asia, featuring over 32,000 verified brands, fast delivery, and a 15-day return policy. The Lazada Marketplace, initiated in 2013, provides retailers with opportunities to access millions of customers across diverse product categories, from health and beauty to electronics. Moreover, Lazada facilitates cross-border commerce, allowing Southeast Asian brands to connect with international consumers while ensuring speedy delivery. As it aims to serve 300 million customers by 2030, Lazada continues to redefine the retail experience in the region.