SalesCU provides sales and leadership training designed specifically for credit unions. Its programs help organizations build a service-oriented sales culture through engaging animated videos, practical instruction, and tools employees can apply in their work. The training develops the mindset, processes, and skills staff need to serve members and present relevant products, while helping leaders coach and mentor teams toward stronger performance.

Services include the SalesCU training program, Train the Trainer Certification, in-person and virtual training, a Credit Union Sales Intensive Workshop, and online courses. Credit unions can also arrange specialized training for contact centers, outbound calling teams, lending centers, branches, and sales leaders. Additional resources include free training materials, sales guides and videos, a loan recapture calculator, and a five-way calculator.

SalesCU also offers league and association partnerships, certification verification, and member access to its training platform. Client feedback describes the program as practical and easy to use, with reported improvements in areas such as loan recapture and employees’ confidence presenting lending options.