Salif Keita is a prominent brand founded by Malian singer Salif Keita, dedicated to supporting and advocating for persons with albinism worldwide. Established in 2005, the Salif Keita Global Foundation (SKGF) operates as a tax-exempt organization in the U. S., passionately striving to eliminate discrimination and violence against individuals with albinism.

The Foundation focuses on changing negative stereotypes associated with albinism through impactful campaigns while providing essential support services. SKGF aims to enhance the self-esteem of persons with albinism and their families by offering valuable information, local support groups, and vocational training opportunities. These initiatives extend to health services, such as skin cancer surgeries and providing protective gear like sunglasses and sunscreen.

In addition to these services, the Foundation provides legal assistance for individuals at risk of persecution and promotes social integration, education, and safety for vulnerable children, particularly those with albinism. Through partnerships in Africa and beyond, Salif Keita’s brand continues to foster awareness, understanding, and positive change