Salinas Bay is a brand that specializes in science research, consultancy services, and an online shop for conservation. They have a strong focus on supporting the conservation efforts of the community-based NGO, Equipo Tora Carey, which conducts monitoring programs of endangered species around Punta Descartes in Costa Rica. Salinas Bay helps cover some of the NGO's expenses by coordinating student groups to visit the area and work on conservation biology. They also host these groups and provide cultural exchange opportunities.

To further support the NGO, Salinas Bay has created an online shop that sells products related to the ecosystems of Punta Descartes. Through this, they aim to donate the necessary income needed by the NGO, hire new local staff to develop artisan crafts, and promote the value of conservation worldwide. They also offer services such as scientific tourism, personalized field trips for student groups, consultancy services, and sustainability advisory.

Salinas Bay is driven by their mission to achieve the economic sustainability of community-based NGOs dedicated to marine conservation. Their vision is to become a leading company in coastal/marine research and conservation, focusing on economic transparency, local human resources, and scientific research. They value community empowerment, coastal-marine conservation, circular economy, communicating science, and transparency. The brand is founded and managed by two biologists, Maike Heidemeyer and Marianne Feoli, who have extensive experience in sea turtle conservation and sustainable development. They are committed to protecting the environment and involving local communities in decision-making processes.