Material is a global brand that specializes in strategy, insights, design, and technology services. They are dedicated to helping companies achieve customer centricity and ongoing relevance in today's digital-first, customer-led world. With over 40 years of experience, Material has developed science-based tools for understanding customers and uses this knowledge to inform and create customer-centric business models and experiences.

They also provide measurement systems to build transformational relationships between businesses and their customers. Material believes in starting with the customer's perspective in a customer-led world. They emphasize seeing and really knowing the customer, as well as understanding their evolving needs and preferences.

By staying close to the customer and their truths, Material creates endless possibilities for extraordinary experiences. They strive to design experiences that not only meet customer expectations but also exceed them, knowing that every great experience a customer has with another brand sets the bar higher. With offices located in Amsterdam, Atlanta, Austin, Chicago, Gurugram, San Francisco/Bay Area, Los Angeles, London, New York City, Philadelphia, and Seattle, Material serves clients globally.

Their service offerings include strategy consulting, market and customer insights, data science and analytics, behavioral science, cultural foresight, experience and service design, innovation, product design, brand design, content creation, loyalty and CRM, and more. Stay up to date with the latest news from Material by signing up for their newsletter. They are committed to helping businesses thrive in the ever-changing landscape of customer-centric marketing