Saltwater Soul is a Kailua-Kona, Hawai‘i business focused on ocean experiences, island activities, and environmentally conscious shopping. Its signature offering is clear-bottom kayak rentals, promoted as the only ocean-safe clear-bottom kayak rentals on Hawai‘i Island. The kayaks let visitors paddle along the coast while viewing marine life beneath them, and rentals start at $34. The business welcomes beginners and groups, provides equipment and life jackets, and offers staff guidance on kayak use and local conditions.

Saltwater Soul also helps visitors plan island adventures through a curated selection of activities and tour companies. Recommended experiences include manta ray encounters, hiking, snorkeling, sunset sailing, stargazing, waterfalls, zip lining, and sport fishing.

The eco-friendly gift shop carries products made from recycled materials, reusable alternatives to disposable plastics, and items from companies that support marine conservation. Saltwater Soul donates a portion of its profits to the Kahalu‘u Bay Education Center, linking its retail offering to its commitment to ocean health.