Sam and Mi is a brand that is dedicated to the power of storytelling. Every book, activity, and game they offer is designed with storytelling in mind. Their books focus on subtle themes of empathy, communication, and problem-solving, while their activity books allow children to explore, observe, and express themselves through art.

Their games are specially designed to use verbal, visual, and physical cues to enhance problem-solving skills. What started as a way for the founder to capture memories with her daughter, has now become a brand beloved by parents and schools alike. Sam & Mi products are a collaboration between a child and a mother, bridging three decades.

The founder brings her extensive formal education and her experience as a mother to create materials that break down complex concepts and make learning fun. Sam and Mi have been featured internationally at the Paris Book Fair and a TEDx talk, and have been covered by renowned publications. Discover the magic of storytelling with Sam and Mi and make everyday life a little more magical for your children