Samuel Salzer is a leading behavioral design strategist and habit expert. He helps organizations build user-centered and habit-forming products and services. With his extensive experience in behavioral science, Samuel specializes in applying insights from behavioral science and behavioral economics to fuel habit formation and digital behavior change.

His goal is to make the world a better place, one good habit at a time. Samuel offers a range of services to value-driven organizations. He provides consulting and advisory services, leveraging the latest tools and insights from behavioral design.

Samuel has a proven track record of solving problems related to habit formation and behavior change, ranging from smoking cessation to weight management to program adoption. In addition to his consulting work, Samuel is also an accomplished public speaker and conducts workshops on behavioral design, habit formation, and digital behavior change. He co-hosts The Behavioral Design Podcast with Aline Holzwarth, providing an engaging way to learn about applied behavioral science.

Samuel has co-authored the book Nudging in Practice, which offers practical and theoretical insights on designing effective behavior change interventions. He is also the founder of Habit Weekly, the largest Behavioral Design community and newsletter, providing readers with the best articles, videos, podcasts, and exclusive premium content on behavioral science and business. To support coaches in the health and fitness industry, Samuel co-founded Habit Coaching Professionals, offering the first habit coach certification.

He also co-founded a learning platform that provides masterclasses on behavioral design and design thinking, helping teams create more impact with less effort. As a gift to his audience, Samuel offers free access to one of his fun and interactive Behavioral Design case studies, showcasing the application of the EAST framework in analyzing Lemonade's onboarding experience. Based in Stockholm, Sweden, Samuel is passionate about making a positive impact through behavioral design and can be contacted for collaboration and consultation