Sandy Point Consulting Group (SPCG) is a digital advertising consultancy focused on helping publishers, retailers, and brands address complex ad technology and growth challenges. Its work brings together supply-side and demand-side expertise, with more than 15 years of experience in publisher monetization, retail media networks, and media buying. SPCG’s background includes building advertising infrastructure that manages 1.5 billion daily impressions, growing Target.com to more than $10 million in annual programmatic and retail media revenue, and optimizing campaigns for Fortune 500 companies across retail, consumer packaged goods, technology, and hospitality.

The firm offers monetization audits to uncover revenue opportunities and create business-aligned roadmaps, as well as Google Ad Manager setup, header bidding, yield optimization, and ongoing management. Its services also include programmatic strategy across platforms such as Google Ads, Facebook, and demand-side platforms; vendor evaluation, negotiation, and implementation; and fractional ad operations leadership, team training, and strategic consulting. For retailers and consumer brands, SPCG provides retail media network strategy, platform optimization, and performance analysis to support stronger results.