Unclaimed brand
From a hotel on the beach, to a quaint inn or bed and breakfast, to a vacation rental for the family, you can rest easy in Santa Cruz County.
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Hex Code
Color name
RGB
HSL
CMYK
#996600
Chelsea Gem
153, 102, 0
40, 100, 30
0, 33, 100, 40
#999999
Dusty Gray
153, 153, 153
0, 0, 60
0, 0, 0, 40
#584200
Saddle Brown
88, 66, 0
45, 100, 17
0, 25, 100, 65
Visit Santa Cruz County is a private, nonprofit corporation and the official visitor marketing organization for Santa Cruz County, California. It promotes the region as a year-round destination for leisure travel, conferences, and film production, while supporting tourism, the visitor experience, and the local economy.
The organization helps visitors plan stays across the county, from beachfront hotels and classic resorts to boutique properties, quaint inns, bed and breakfasts, vacation rentals, and rustic campgrounds. Many accommodations welcome pets. Its website also provides guides to restaurants, cafés, sweets, wineries, breweries, and tasting experiences, alongside ideas for outdoor recreation, beaches, parks, wildlife, arts, culture, and the Santa Cruz Beach Boardwalk.
Visitors can explore destinations including Santa Cruz, Capitola, Aptos, Davenport, Scotts Valley, Watsonville, and the San Lorenzo Valley. Visit Santa Cruz County shares travel itineraries, maps, event listings, a lifestyle blog, and visitor and wildlife guides to help people discover the area’s coastline, redwood-covered mountains, relaxed communities, farms, and food and drink scene.
Brand industry
Travel and Tourism
Company type
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Year founded
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Santa Cruz County destination marketing
Monterey Bay leisure tourism
California Central Coast meeting destinations
Santa Cruz County film locations
Regional visitor information
How do I download the Visit Santa Cruz County logo?
The Visit Santa Cruz County logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Visit Santa Cruz County's branding look like?
The wordmark stacks “SANTA CRUZ” in bold, high-contrast uppercase lettering above smaller “COUNTY,” with a narrow vertical “VISIT” mark alongside. Its visual identity pairs elegant display lettering and clean, readable supporting type with coastal blues, sandy neutrals, white space, and photography of beaches, surf, redwoods, and local life; layouts feel airy and destination-led, with deep green used for highlights.
What are Visit Santa Cruz County's brand colors?
The Visit Santa Cruz County color palette uses the hex codes #996600, #999999 and #584200.
The Visit Santa Cruz County name, logos and brand assets are trademarks of Visit Santa Cruz County and its affiliates. Brandfetch isn't affiliated with or endorsed by Visit Santa Cruz County. Their use is subject to Visit Santa Cruz County's brand guidelines.
