Santi Colori

Santi Colori is an independent creative project reimagining the visual identity of Italy’s national football team. Rather than creating nostalgic tribute art, it presents a considered approach to building a modern, coherent and adaptable design system rooted in Italian culture. The project argues that the team’s identity should reflect its standing as one of the world’s most prestigious brands, both within sport and beyond it.

Santi Colori brings this vision to life through research, design and a community connected by an interest in Italian identity. Its online store offers collections organized around themes “on the pitch” and “off the pitch,” giving supporters ways to wear and support the project’s colors. The website also shares the project’s goals and values, introduces its team and wider network, and explains the thinking behind its design work. Features include “La STRADA,” a video-interview series exploring Italian imagery and culture, with content available on YouTube and social platforms. Santi Colori invites visitors to explore its manifesto, follow its work and join its community.