Sarah’s Simple Cakes Hertfordshire Ltd is a Hertfordshire cake design and baking business led by award-winning cake designer Sarah. With a passion for baking that began in childhood and more than 30 years of experience, Sarah creates handcrafted cakes for celebrations and special occasions. The business specialises in bespoke wedding cakes, designed to help customers realise their vision for the day, and also offers novelty and birthday cakes, christening and baptism cakes, baby shower cakes, cupcakes, cake smash cakes, number cakes, anniversary cakes and drip cakes.

Customers can also shop online for French macarons and a range of complementary products. These include postal cake samples, fondant stamps, keyrings, coconut ice gift boxes, table place names and cake toppers, including acrylic designs. Edible printing and cake topper services are available for customers seeking personalised finishing touches. The company presents its work as made with care and offers cakes for occasions ranging from family celebrations to corporate events.