Sarova Health is a membership-based direct primary care practice serving adults in Myrtle Beach and across the Grand Strand. Founded by board-certified internal medicine physician Kishan Patel, MD, the practice is designed to provide unhurried, personal care through an ongoing relationship with the same doctor. Members can book same- or next-business-day appointments, reach their doctor securely by message or phone, and receive visits typically lasting 30 to 60 minutes, with 90 minutes reserved for the first appointment.

Care includes support with health questions, medication review, coordination of specialist advice and test results, follow-up after hospital stays, and evidence-based weight-management guidance. The monthly membership is $125, with a one-time $99 enrollment fee. There are no copays, per-visit charges, long-term contracts, or limits on visits. Sarova Health does not bill Medicare or private health insurance; members can continue using insurance for services outside the practice, such as specialist care, hospital treatment, imaging, and emergency services. Membership is limited to 300 patients, and the practice is opening soon.