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Hex Code
Color name
RGB
HSL
CMYK
#DE142B
Crimson
222, 20, 43
353, 83, 47
0, 91, 81, 13
#800000
Maroon
128, 0, 0
0, 100, 25
0, 100, 100, 50
#FFFEA2
Milan
255, 254, 162
59, 100, 82
0, 0, 36, 0
Lazada Group, founded in 2012, stands as Southeast Asiaโs premier eCommerce platform, operating in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The company connects this dynamic region through advanced technology, robust logistics, and seamless payment options, focusing on delivering an unparalleled shopping experience. After becoming a part of the Alibaba Group in 2016, Lazada has harnessed cutting-edge technology to adapt to consumer needs, ensuring they remain at the forefront of retail innovation.
Lazada features two main offerings: LazMall, launched in 2018, which serves as Southeast Asia's largest virtual mall, providing customers with assured product authenticity and convenient return policies; and Lazada Marketplace, which connects sellers to millions of potential customers across 18 product categories, including health & beauty, fashion, and home appliances. Additionally, Lazadaโs cross-border service allows access to international brands, aided by Alibaba's extensive logistics network for timely delivery. With ambitious goals to reach 300 million customers by 2030, Lazada is committed to shaping the future of retail in the region.
Brand industry
E-commerce and Shopping
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