SATS is a fitness and training brand that describes itself as the leading fitness chain in the Nordic region. Its offering is designed for people at different experience levels, from beginners getting started to members seeking new challenges. Members can train at fitness centres, take part in a wide range of group classes, or work with a personal trainer. Training options include strength and cardio workouts, cycling, running, dance, Pilates, yoga, mobility, meditation and high-intensity sessions, alongside boot camps and exercise programmes.

SATS also provides digital training through SATS Online, with hundreds of programmes, and offers a mobile app to support members’ workouts and bookings. Its website shares training guidance, motivation, nutrition and recipe content, and information on topics such as mental wellbeing, pregnancy and exercise. In Denmark, SATS lists 28 centres on Zealand, more than 70 types of classes and over 100 personal trainers. MiniSATS, introduced at selected centres, provides childcare while parents train. The brand also offers services for businesses and membership management through its online platforms.