The company aims to make sightseeing easier and more affordable, offering savings of up to 60% compared with usual combined gate prices. Passes are available for Athens, Barcelona, Dubai, Melbourne and Sydney, with attraction selections varying by destination.

Travelers can choose flexible packages to suit their budget and schedule, then plan their own itinerary from a broad range of activities, including well-known attractions. Selected venues offer skip-the-line entry, and the digital pass enables contactless admission without cash or paper coupons. A mobile app is available for planning while on the go.

Featured experiences include Melbourne Skydeck, the MCG and Australia Sports Museum, Royal Melbourne Zoo, Ski Dubai, iFLY Dubai and Oz Jet Boating in Sydney. iVenture Card also provides information to help customers understand how the passes work, along with FAQs, group-travel details and gift-card options.