Save our Wilderness is a brand dedicated to protecting and preserving the iMfolozi Wilderness Area in South Africa. As a project of the Global Environmental Trust (GET), they oppose Ibutho Coal's application for an open-cast mine that threatens this world-famous sanctuary for rhinos. The proposed mining area is located on the boundary of the iMfolozi Wilderness Area, which is the first declared wilderness in Africa and is nestled within the Hluhluwe-Imfolozi Park (HiP), home to a diverse array of wildlife, including the Big Five.

The Save our Wilderness campaign aims to safeguard the livelihoods, health, and well-being of the neighboring rural communities who rely on the area's resources. The brand's legal strategy involves challenging the application all the way to the South African Constitutional Court, while also working with the seven affected Fuleni villages and garnering international support through petitions and campaigns. By opposing the mining application and advocating for sustainable environmental practices, Save our Wilderness endeavors to protect the iMfolozi Wilderness Area's unique cultural and natural heritage for future generations