Boundary Waters is a brand that leads the effort to protect the Boundary Waters Wilderness from toxic sulfide-ore copper mining. The brand is represented by Northeastern Minnesotans for Wilderness (NMW), the largest conservation organization in Minnesota dedicated to preserving and safeguarding the Boundary Waters and the greater Quetico-Superior region. They work tirelessly to bring their cases to court through expert legal teams and collaborate with elected leaders and scientists to advocate for permanent protection for the Wilderness.

The brand also engages supporters, activists, donors, and volunteers all over the country to organize expeditions and build awareness about the importance of protecting wild places. Their multi-pronged approach includes political advocacy, organizing, science, building awareness, adventure advocacy, and litigation. Together, they have reached millions of people, collected 750k citizen letters, and held 5,000 meetings with elected officials.

Boundary Waters is committed to protecting the greater Boundary Waters Wilderness and the Quetico-Superior Ecosystem for future generations