SAZO is a Korean shopping and purchasing service that helps customers in Japan access products from more than 10,000 Korean online stores. It sources items directly from major and popular Korean retailers, making Korean-exclusive products available to shoppers who may not be able to find them locally. The selection spans Korean beauty and cosmetics, fashion, accessories, home goods, stationery, food items, and K-pop merchandise, including albums, collectible photo cards, and fan goods.

The site also features curated picks, popular searches, rankings, customer reviews, and a flea-market section to help visitors discover products and current trends. Customers can search by product name or enter a URL for an item they want to buy. SAZO presents itself as a large Korean direct-import shop and purchasing agent, connecting Japanese shoppers with a broad range of goods from Korea.

Its customer support is available through chat, with a stated response time of up to 24 hours. The company lists offices in Japan and South Korea