SBK Gold and Diamonds is a jewellery brand founded by entrepreneur Vineet Tyagi under the name Shri BhagwanRadhe Krishna (SBK). The company presents its business as guided by honesty, strong values and ethics, alongside a focus on exclusive, high-quality jewellery. Its collection includes diamond and gold pieces across earrings, necklaces, pendants, rings, bracelets, mangalsutras, nose pins and bangles. Shoppers can also explore wedding, multiform and cocktail collections, as well as necklace and pendant sets.

SBK highlights tested and certified diamonds and gold jewellery described as BIS-certified, with gold stated to be 100% HUID compliant. The brand also offers insured delivery, covering goods for secure shipment, and says full refunds are available for online orders returned within two days of delivery. Customer stories mention advice on jewellery care, the quality and craftsmanship of a diamond ring, and a custom-made birthday piece. Through its website, SBK provides product browsing, shopping and customer support, alongside jewellery care articles and information about shipping, returns and other policies.