Scale
@scale.golf
Weekly intel for those in the business of lower scores
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About Scale
It shares weekly insights for coaches, founders, and investors working to help golfers improve their scores. Dennis brings more than 20 years of experience in golf technology and product building. In 2014, he founded CoachNow, a coaching app that served more than one million people across 80 sports and 140 countries, became the world’s highest-rated coaching app, and was acquired twice before Dennis exited in 2025.
The free weekly newsletter delivers direct industry insight, practical guides, strategic breakdowns, case studies, and lessons from Dennis’s work with founders and investors. It also documents the development of golfhackz, a performance brand, sharing real-time experiments and opportunities to connect with its 200,000-golfer audience. Through scale.golf, Dennis also works closely with a select group of founding teams. The publication aims to help people in the golf business learn what is working, avoid common pitfalls, and build more effectively.
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