Scandinavian Outdoor Group, or SOG, is a community of over 70 outdoor brands from Scandinavia. With a rich heritage and deep-rooted traditions, they produce premium outdoor products that are inspired by the demanding nature of Scandinavia. Their innovative designs and commitment to quality ensure that their gear stands up to the challenges of the great outdoors.

But it doesn't stop there—SOG believes in doing good for both people and nature. With a passion for what they do, they work together as a group, knowing that strength lies in unity. Their cooperation is centered around sales and media projects, serving outdoor gear retailers and journalists around the world.

By joining forces, they are able to create leverage and be more efficient, benefiting retailers, media outlets, and their members. With a friendly and informal approach, SOG is dedicated to making outdoor enthusiasts' experiences even better. Join them on their journey and discover the exceptional products and camaraderie that define Scandinavian Outdoors