Schaft zonder spijt is the food-content brand of Rick, who describes himself as a part-time “vetfluencer” celebrating Dutch snack and fry-up culture. Through social media, especially Instagram and TikTok, he shares indulgent food discoveries, cooking inspiration and visits to restaurants, snack bars and bars. His weekly Vette Nek Vrijdag series features creative snacks, classic cafeteria favourites and lesser-known treats, including themed mini-series about forgotten snacks and standout finds from the fryer.

The brand’s content also showcases sauces, fries and other rich foods, alongside steaks, burgers and meat dishes cooked over fire and smoke. Concepts such as Steak Sunday and Schaft bij kaarslicht bring this cooking and food photography to followers, while a separate Instagram account, @Littlegreengrill, focuses on barbecue. Schaft zonder spijt also offers opportunities for brand collaborations, including recipe development, event visits and testing new or existing products. In partnership with Van Beekum Specerijen, Rick developed Pieper Poeder, a seasoning mix for fries. The brand invites snack fans to enjoy good food in moderation.