Schmid

Schmid Pelli & Partner AG is an owner-managed boutique agency based in Zurich, Switzerland, specializing in communication, public relations and strategy. Its work focuses particularly on tourism and hospitality, while also serving organizations that prioritize experiences and customer centricity. The agency brings together tourism and hotel experts with international practical experience, emphasizing advice grounded in work its team has carried out itself.

The agency helps clients attract new guests through strategic development, marketing and public relations. Its services include tourism and company strategy, business planning, destination development, marketing campaigns, media relations, content and communications, event concepts and delivery, and knowledge sharing. It also manages business offices and develops and implements their activities. Across these assignments, the team studies markets and opportunities, creates clear positioning and messages, and connects clients with their communities through creative communication and active media work.

Schmid Pelli & Partner describes its approach as direct, honest and pragmatic, developing distinctive solutions for ambitious clients. Its project experience spans destinations, hotels, museums, booking platforms and consumer goods.