ScholarshipOwl is a scholarship matching and management platform operated by Scholarship Services Inc. It helps students find and organize funding opportunities for college, with services for parents and counselors as well as students. After creating a profile, users can receive scholarship matches based on details such as GPA, field of study, background, interests, and activities. The platform features vetted opportunities across categories including no-essay, nursing, and merit-based scholarships.

ScholarshipOwl aims to simplify applications through tools for sorting and saving matches, tracking application status, and reusing an essay across multiple personalized applications. It also supports automatic reapplication to certain recurring scholarships. The site offers scholarship listings, guidance and help resources, a community, and information for scholarship providers and business partners. Students can create an account and explore the service for free, with premium membership also available. ScholarshipOwl states that matching can help users focus on relevant opportunities, but it does not guarantee that they will receive a scholarship, and upgrading does not increase the chance of winning a specific award.