Schoneveld Breeding is a Dutch plant-breeding company focused on developing and producing a new generation of flowering pot plants that can be grown more sustainably. The company aims to contribute to a flourishing future for coming generations while creating value throughout the supply chain. It supports partners with plant genetics, growing advice and market introductions, working toward stronger crops and better returns across the industry.

Its portfolio includes flowering varieties of Illusia, Gerbera, Gaultheria, Cyclamen, Primula, Ranunculus and Campanula. The range features named collections such as Joybera, Ciao Bella, Cyclamen Super Serie, Touch Me, Paradiso and Sprinkles, with selections across different plant types and sizes. Schoneveld also shares expertise through its Growing Support and Area Support services, helping growers assess crop challenges and improve cultivation outcomes. Its work combines breeding innovation and collaboration, including partnerships that connect Japanese ornamental breeding with Dutch F1 expertise. The company hosts exhibitions and open days where professionals can explore new varieties, meet experts and gain industry insights.