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Hex Code
Color name
RGB
HSL
CMYK
#B8B8B8
Silver
184, 184, 184
0, 0, 72
0, 0, 0, 28
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#AE7E12
Buttered Rum
174, 126, 18
42, 81, 38
0, 28, 90, 32
Lazada Group, founded in 2012, stands as Southeast Asia's foremost eCommerce platform, serving six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a regional flagship of Alibaba Group since 2016, Lazada leverages advanced technology and logistics to connect consumers with a vast selection of products from over 32,000 international and local brands on its LazMall platform. With a commitment to ensuring 100% product authenticity, fast delivery, and easy returns, LazMall sets a new standard in online retail.
The Lazada Marketplace enables retailers to reach millions of customers, offering comprehensive support services including secure payment options and marketing analytics. Additionally, Lazada facilitates cross-border commerce, introducing Southeast Asian shoppers to global products while empowering local brands to enter international markets.
With a mission to serve 300 million customers by 2030, Lazada continues to innovate, utilizing cutting-edge technology and a robust logistics infrastructure to redefine the shopping experience across the region.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #B8B8B8, #FFFFFF and #AE7E12.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.