Scout is an advertising measurement and delivery platform that helps businesses understand which ads contribute to sales. It tracks the full customer journey—from ad views and video watch time to clicks and conversions—so exposure can be linked to outcomes even when a customer never clicks. Scout serves ads in named placements across two publisher properties: Funker530, a combat-footage community, and Marksman.

tv, a video catalogue with channels and gear pages. Advertisers can select placements and campaign flights, while Scout limits delivery to approved domains. The platform measures activity through its own ad serving and tracking pixels from video players or demand-side platforms, with safeguards against double-counting.

Its dashboards use retained daily rollups, allowing campaign reporting to remain consistent as raw activity ages out. Scout also offers conversion and sitewide browsing pixels, generated for installation as HTML or through Google Tag Manager. To assess campaign impact, it uses holdout groups that receive no ad, comparing their results with those of exposed audiences